- Create a landing page with the good message,
- Build a community on sofwtare network
- Target some newspaper for article, influencer...
- Make SEO and if you can SEA
Building a landing page with a good message, building a community on social networking software, targeting news networks for coverage and using both SEO and SEA can create hype around your landing page.
One way to create hype around your landing page is to use a combination of good copywriting and distribution on the Internet, along with targeted articles in magazines, specific influencers, and small-scale internet ad purchases.
You can build a community by interacting on social media networks, by targeting influential news agencies or magazines for an article, or by looking for bloggers who will spread the word about your product.
Here are a few tips:
1. Start by creating a teaser campaign. Draw people in with a few tantalizing details, but don't give away too much information.
2. Get influential people to endorse your product. If you can get a few big names to vouch for your product, that will go a long way toward building hype.
3. When you do announce the product, make sure it's not just hype and no substance. Deliver on what you've promised, or people will be disappointed.
4. Finally, follow up with more marketing campaigns that capitalize on the buzz surrounding your new product. You don't want all the excitement to die down right after you launch!
Hope this helps!
Verticalls