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How to convert free users to paid?
I launched the BETA for my Chrome Extension and had a 130+ waiting list sign-up. After making it live in 15 days, I have 50+ sign-ups, increasing by 4 to 5 daily.
I see engagement and retention rates are good. Around 70 to 80%.
Now, how to start converting them to paid customer
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Svitlana Palamarchuk
Hi Janak,
Congrats on the successful launch! My advice for converting free users to paid customers would be to clearly demonstrate the value of your premium offering. Offer a trial of premium features, communicate the benefits regularly, and consider offering different pricing tiers. Upselling at the right moment, providing excellent support, and having patience are also crucial. Good luck!
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@svitlana_palamarchuk Let me try. What I am getting is proper communication is the key. I feel to add a new premium feature and offer it as a trial and add a price band with it.
Offer a limited-time discount or a free trial to incentivize users to upgrade to the paid version. Highlight premium features and showcase their value to users. Provide exceptional customer service to keep users satisfied and more likely to upgrade.
@realvladgolub What medium do you use to communicate with users and provide excellent service?
You should focus on providing value to your free users and making it easy for them to upgrade.
Additionally:
- Offering discounts and incentives can also help to entice users to become paid customers.
- Providing excellent customer service and support to your users can help to build trust and loyalty, which can lead to more paid customers.
By not offering it all for free to start with IMO. When people think it is free, but then you charge... it can be a tough pill to swallow. With our launch today Liffery, the user platform is 100% but we are supported by our business accounts so fortunately we are not in that position.
In your case, have you tried added premium features to the ext?
Congrats Janak, that's already good feedback.
I would say you should Jump into calls, and understand why they're using it currently, and what is missing.
On the other hand, you can also re-check your UI and see if the calls to action to convert are clear.
The last point is your value proposition clear to them? Do you have an emailing sequence in the pipe?
@othmane_khadri Thank you for your suggestions. I am trying to apply them. Since this is the first time, there is always "Am I doing right?" syndrome plays in mind. Also, as a solo founder, trying everything by myself pretending I'm an expert :)
Can you see which users are the most engaged? That's who you want to target.
Same as everywhere, your fans can preach it out for you, if they're convinced.
Stay true to your purpose, highlight your value proposition, make them see what they benefit from using your extension daily. Communicate with them, put it out that you will need to reach some kind of business plan soon. They have to think "I'm willing to pay because this product is worth my money". You'd have to really highlight and strengthen your value proposition. Start with one paid feature, slowly pave the way to the rest. You'd have to soft convert them, I guess it's still not a position where you can impose a hard conversion journey.
Over time, just introduce a paid subscription, that’s the idea. I'm making various videos and I need convert files. I found an article that has the top 5 top video conventions. There I chose the best one and still use it. Find out too!