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How to create an impressive waiting list?
Hey there, as my team and I get closer to our public product launch on the App Store, we are looking for some direction for getting initial buzz started.
We have done some in person events such as college car shows, and feedback thus far has been really positive, but we are looking for creative ways to increase the scale of our outreach on a limited budget. Any ideas would be appreciated!😁
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Krishna Kumar
who is your target group?
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@kkumarkg Thanks for asking! We are targeting goal driven American citizens between the age of 21-40 that wish to be financially upwardly mobile. Our perfect user likely has limited or no credit history and enjoys sharing in online groups about their goals and achievements😊
@fam_socialfinance US citizen, 21 - 40, enjoys sharing on social media, little credit history.
Many things you can do. Example - Target this group on twitter / tik-tok / facebook / Insta / google with ads
State your value proposition (Signup to AAA app and get BBB, CCC, DDD benefits). Offer an incentive for registering; say luckydip to win 100 nos $5 ( or whatever that appeals to your target group) Amazon voucher or similar (100 $5 amazon vouchers up for grabs if you download and register before DD/MM)
Propagate the same message to all online groups you can get to directly and through friends and family. You could also add a referrer bonus - Get 10 friends to register and get ZZZ
The whole effort should come under $1000 is my guess, and you should get some decent signups. Advantage - it is cheap and you can scale this up and down basis response. Disadvantage -You will need to do some testing to figure out what will motivate your audience to download and register.
ps: 40 years of age will have a decent amount of credit card history builtup, no?
Hope this helps you get started
@kkumarkg Thank you that is some valuable feedback!
We are definitely active on social media, but we have not done too many incentives like this. Do you think the incentives devalue the people on the waiting list? I want to make sure that we don’t put together a waiting list of people who aren’t really interested in signing up for the product after launch
@fam_socialfinance
1. Do incentives devalue those participating? Not if the incentive is meaningful or valuable to them
2. How to make the list relevant and meaningful for the product? The incentive is the topping, not the main dish. That said, there will always be some who come for the toppings. Your challenge is to devise a topping that will add value to the main dish and not increase the numbers of those who come just for the toppings. That is why many offer extended subscription terms or higher tiers at lower price slabs once they subscribe.
@kkumarkg Thank you very much that is really valuable advise! I will see how we can implement this strategy for our product! 😊
@kenlian Oh geez, I was hoping it would be at least 25% haha. Do you have any insight on starting online communities? Are there any principles for growth speed that need to followed so natural engagement can be seeded?
Exciting times ahead! How about organizing a viral social media challenge related to your app's theme or functionality to engage users and encourage them to share their experiences?
Congratulations on your upcoming product launch! Consider leveraging social media influencers in your target market to generate buzz and reach a wider audience within your limited budget.