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How to support your Social Media Manager?
Do you want to have great results? SO provide your SMM with these 3 crucial things:
🔧 Tools
Provide them with tools that provide centralized community management and social listening capabilities to identify urgent engagements and conversations.
📊 Data
Data and insights are invaluable for this role. Make sure they have full access to analytics tools and performance metrics.
💻 Integration
Social media managers need access to critical customer information including purchase history, previous interactions with the customer service team, and product information.
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Irma Lafleur
Definitely with the right tools that take away as much of the 'manual' labour as possible.
If there is only one person managing the content but also the engagement side of things, make sure to give them time away from social media/ set clear expectations on engagement hours, so that they don't get emotionally overwhelmed and burn out.
Social media is incredibly taxing on mental health... making sure your SMM is happy mentally, will benefit everyone.
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@busmark_w_nika That is such a great question. Honestly, I struggled with this for a VERY long time.
I had this overwhelming need to 'respond to/clear out notifications' within minutes of them coming in, which obviously worked wonders for growing our social platforms but did the complete opposite for my sanity.
I think the best advice I can give:
1. Try and time block your 'engagement times' - ie. every 3 hours check all socials, like, comment, repost, share, answer DMs, etc. Instead of checking all day, every minute of the day.
2. Try not to touch your phone within the first 30 minutes of waking up or the last 30 minutes before bed - checking your phone spikes your cortisol levels, which causes your body to start your day in a state of stress... which just sets you up for a crappy day.
3. If your organization is big enough - try to split social media into two roles: 1. Content creation & management 2. Engagement (this can be a CX role)
4. Try your very best to separate your personal identity with the identity of the brand you are managing - people are ruthless on the internet, try to keep reminding yourself that their comments are not an attack on YOU personally. Try not to take them personally.
I hope that helps a bit :)
SMM do not deserve nearly enough credit for the work they do. People assume it's just a light, fun job but it's really so much more.
In order to effectively support your social media manager, consider providing them with clear goals and expectations, consistent feedback, access to necessary tools and resources, training opportunities, and a supportive environment where they feel free to innovate and take risks, all while ensuring they have an optimal work-life balance to prevent burnout.
Try to share your supposed roadmap and suggestions along the way. Feedback is important.
By providing them with Social Champ, It is important for a social media manager because it offers a comprehensive platform for scheduling and managing multiple social media accounts, streamlining workflow, and maximizing efficiency. Additionally, it provides valuable analytics and reporting features to track performance and optimize strategies.
Great tips! Supporting your Social Media Manager with the right tools, data, and integration is crucial for achieving great results. This will not only enhance their efficiency but also empower them to make data-driven decisions.
Try to thank him at the rally for his work and give him a little more attention than usual.
oh memories, it was a learning curve for me to best utilize my marketing team. At some point, it's not because your team is bad, you just haven't given them the right tools
Ensuring clear communication, aligning on goals, providing resources, and recognizing their efforts can immensely support your social media manager, fostering a conducive work environment that amplifies their creativity and productivity! 😄
Thanks for sharing these valuable tips for supporting a Social Media Manager! I think that providing the right tools, access to data and insights, and integration with customer information are indeed crucial for their success. It's all about making their job smoother and more effective. If you're also looking for an easy way to schedule social media posts, you might want to check out https://robopost.app. It can help streamline your social media management process. Anyway, I wish you good luck, and here's to great results in your social media efforts!