3ways leverage the market to boost your sales:
Affiliate Current Customers: Offer your current customers a 50% discount on their next month's subscription if they refer a new user using a provided code. The new user also gets a 10-20% discount.
Affiliate with Influencers: Identify your target market and find out who they follow. Approach those influencers and grant them full access to your software, ensuring it's valuable to them. Ask them to post about it once or twice a month with an affiliate link, allowing them to earn a 10% commission for each signup.
Affiliate Landing Page: Enable people to easily copy an affiliate link from the landing page to share with their friends or interested parties. Some may use it for their own 10% discount, but you can counteract this by slightly increasing your prices by 10%. This way, they'll feel they've made a savvy move while paying what you intended.
I had a friend with software targeting users on Instagram and TikTok. So, I approached him:
'Hey, would you like to kickstart social media marketing? I know an 18-year-old with spare time who can promote your software using his Instagram account. He'll create posts about it and include an affiliate link in each one.'
Result: 57 new signups through that link in the first month (the account have 6000 followers). and they have a goal to reach 200 signups next month since the following is growing too fast
Hope that was helpful
OKZest