Spoiler alert: what does not kill you, "can" make you stronger π΅
I've been building stuff ever since I'm five (literally).
Always was proud to have an engineer mind.
Until I wanted to make money from what I built.
Lost many good products to my poor marketing. Got my lessons:
β Approaching people as numbers never work β
Be real
β Being everywhere is just inefficient β
Choose 3 channels and really be there
β Scaling is not your first step β
Do things that are not scale (credits to: Naval)
Knowing what's right β doing what's right
Got beaten many times. Marketing became my fear whenever I build things.
Am I going to give up on building and get a 9/5 job (yes offense). No.
Founded Evercopy for non-marketers with marketing anxiety so AI can take over full-cycle marketing efforts, from planning to multimedia ad creation to optimization.
This was tricky simply because Evercopy was a chicken & egg project.
It's built to fight poor marketing for builders. But what if it does not work good enough to market itself well lolloll
Well I guess I'll find out. But kindda happy with how it goes right now.
btw if anyone is wondering:
https://www.evercopy.ai/
π π π π
Do you have marketing anxiety? How do you beat it?