I crossed 7.2 million views on LinkedIn (organic) last year. But what does it cost? What if I had run ads?
- The average cost of a LinkedIn ad is $7.5 per 1,000 impressions (MagicBrief).
- The average cost of a LinkedIn ad is $6.5 per 1,000 impressions (WebFX).
It's from $47K to $55K.
My LinkedIn Inbound Playbook:
1. Define your positioning and goals.
2. Optimize your profile.
3. Send connection requests without pitches. Accept connection requests.
4. Comment on others' content. VERY important.
5. Post content. If your current posts don't get enough attention, do #1-4 and try to change the format of your posts. Try practical content, free templates, infographics, or entertaining content.
6. Respond to thoughtful DMs.
7. Create intersections between other channels.
If you already have an audience on Twitter, invite them to connect with you on LinkedIn.
Share your link on Product Hunt/other channels.
Visit podcasts and mention that you're active on LinkedIn.