If you’re using TikTok influencers, what’s your plan if it’s banned in the US?

Very curious about this too. Like TBH after Tiktok I rarely used Facebook and Instagram. So I'm sure it will be a huge adjustment for all.

Probably moving to YouTube Shorts

If TikTok were banned in the US I'd explore other platforms like Instagram or YouTube Shorts to engage influencers.

I'd probably shift my focus to YouTube Shorts and Instagram Reels. There are a lot of similarities in short-form video formats across platforms, so influencers with strong content should be able to transition their audiences. Might be a good idea to build up followings on a few platforms to mitigate risk. Curious what others are planning!