Subscribe
Sign in
Is email one of the channels you use to reach potential customers?
If so, is it working for you?
19
Replies
Best
Fraser B
Cold email is one of my favourite channels. It’s easy to stand out when you actually do it correctly.
Fortunately for us, many people think a personalised first name and pasted copy isn’t spam.
We only target people who are a fit for our product. Each person has a custom landing page that is super personalised to them.
Report
Share
@fraser_b Tell me more about your custom landing page? Is it segmented by persona, or hyper personal? What sort of scale are you doing?
@gillian_laging Each campaign is segmented to a localised niche e.g electrician in London. The email and landing page are personalised with data got through data enrichment and gpt4. Each landing page sits on its own subdomain on our site e.g electricalcompany.domain.com. As well as personalisation on the landing page there is a custom video in the hero section that is generated specifically for them. We were sending 30,000 emails per month but currently scaled down to 15,000 while we recruit more people to service new clients.
@rupal_saini Hey Rupal I just posted another reply that gives more info about how I do it.
Firstly you need to get into the inbox. Make sure you have warmed you account up for at least 4-6 weeks. We err on the side of caution and only have one email account per domain and send 25 outreach emails per domain. We still keep sending 30 warmup emails per day to help keep domain health.
I include the link on the first email and only send one follow up.
How our data is enriched, we know they are a great fit. If they simple aren’t interested we don’t want to annoy them and for them to report us.
For products/services that don’t offer an instant purchase I would suggest not including a link and offering some value for free.
It may work but I stand against brute-force mass emailing/DMing
But, if done smart and prsonalised enough, cold emails may work
@rupal_saini I use Perplexity to get to know them better before crafting the email. I make sure my copy is focused on them and how I can benefit their day-to-day work.
Yes all the time, we do this for our clients daily. Great way to get large, qualified, and ready-to-buy leads into your pipeline quickly.
We'll run about 3-4 cold outbound email marketing campaigns to their ideal customer profiles -- some of our clients see 4 qualified enterprise deals per week. The key here is to have VERY specified messaging (i.e. waiting lists for a free trial, addressing common pain points they have, thought-provoking subject lines, etc...) AND target prospects who are already in the buying cycle.
@rupal_saini yes, Apollo has built-in intent topics to start off with. I'd also recommend Clay and Bombora.
But using a tool is not the end all be all - you'll have to understand your ideal customers' triggers for buying within the market and create a workflow around it. An example of this for my company SalesSubs is if a small company is posting job openings for sales positions, we know they are growing their sales team and scaling -- which indicates their leadership team is looking for ways to create outbound prospecting channels. This is a perfect fit for what we do. We use Clay and LinkedIn Sales Nav to track this trigger.
Absolutely, email is a key channel we use to reach potential customers. As a company, we extensively leverage email marketing to generate leads and maintain strong communication with our existing customers. This approach allows us to deliver personalized and targeted messages, ensuring our audience stays informed and engaged with our offerings.