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Richard Fang

Is 'growth hacking' still relevant today?

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I'm seeing the term growth hacking thrown around less and less these days. One of my friends who used to be the head of growth for a startup has now moved into a 'digital marketing' role. What are your thoughts?

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Alexandra Cote
to be fair, still using real hacks [we're talking code and everything] and it makes for some super cool creative tactics and results
Richard Fang
@alexandracote I think a growth hacker who can write scripts / code is more valuable these days
Nicole Ogloza
I would say its a combination of both. Digital marketing is helpful, but there comes a good 'scheme-er' that does all the gureilla growth that is way more valuable than just a content creator that talks to a bunch of people to drive growth!
Maxime MAUBOUSSIN
Hi, in my opinion this just a the new name for startup jobs. In normal company you should be a "Trafic Manager". It's could be the same tasks I think. I made this from a big company to a startup name https://www.horiz.io ! Sepcialized in yield and rental management in the real estate. My job is to ensure quickly the trafic but with more agility than bigger companies.