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Is LinkedIn suitable for non-enterprise B2B SaaS product??

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If you're building a SaaS product targeted at individuals or smaller organisations, would you use LinkedIn as an acquisition channel? If you're on LinkedIn, let's connect and grow together. Here's my LinkedIn: https://www.linkedin.com/in/jgani/

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Daniel Zaitzow
Launching soon!
I will be using it as a promotional channel and down the road I'd hope as an acquisition channel but (from what I see) a tone of the promo on LinkedIn is person based VS business based so most of the folks killing it are the face behind their brand.
@dzaitzow This is very insightful Daniel. Any suggestions on how to get started for someone who doesn't have personal brand on LinkedIn?
Daniel Zaitzow
Launching soon!
@jgani not quite sure to be honest - I think (like all promotion) mediums putting content out there and seeing what sticks. I think starting to build up a little bit of that voice / content - speaking on topics that are adjacent to or in line with your product offering (things you're an expert in) is likely a good place to start. Im seeing a lot of short form educational content IG Reels / YT shorts / etc. that can probably help to streamline a personal brand but again - not sure - it's not something I'm eager to do haha
@dzaitzow Yeah I'm not doing short reels either :) I might give LinkedIn a try some time in the future. Having been active on PH, Twitter in the past few months, I learned that one needs to tailor one's content to suit the platform. What the Twitter crowd wants to hear is different from PH, and vice versa. I'm sure LinkedIn will be like that too.
Daniel Zaitzow
Launching soon!
@jgani 100% keep me posted on the LinkedIn journey - happy to hear how it goes - I'm actively thinking about posting more frequently on there but I'm waiting till we're in market.
@dzaitzow Will do. I might even interview you later down the track to learn about your LinkedIn needs, if that's ok with you 🙂
Sadath N
It is always good to have platform for any kind of business
@sadath_n Yes, but conversely we can't spread ourselves too thin and so we have to choose which social media to target
Kellie O Hara
Absofrikinlootely! Is your ICP on LinkedIN? Probably :D
@thestartupwhisperer Sounds like you've had good experience with LinkedIn. Any interesting stories you can share? :)
Gurkaran Singh
Hey Gurkaran Singh, your background in tech and startups is impressive! When it comes to using LinkedIn as an acquisition channel for a non-enterprise B2B SaaS product, it can definitely be a valuable tool. With your expertise in data science and embedded programming, leveraging LinkedIn to connect with professionals in your target market could lead to some great networking opportunities and potential leads. Best of luck on your growth journey!