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Is marketing done before or after the product launch?
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@olenabomko How to understand "marketing isn't about ads or actively promoting your product"? Can you be more specific? Thank you!
Pre-launch marketing is about creating a buzz, and post-launch marketing is about keeping the buzz going ✨
Be patient and persistent. It takes time to build a successful product launch.
For us it was meant to be before the launch of our app, myReach.
Launch day of myReach on PH wasn't meant to be today. But for some reason the launch went live today, so we've had to make the most of it with no build-up marketing for the launch.
Would love any support you can give us on our launch! Thanks
Feedback from pre launch marketing can also feed into the product design itself, which itself will make post launch marketing better. So definitely worth giving both a shot.
Absolutely both! Get the word out before your launch, and create constant engagement with your audience after.
I judge it by whether the product is likely to change significantly. I think the marketing will change once we find the target after the release.
@metasomai If we find a large target audience after releasing a product that is not what we expected, we may improve the product for them. In that case, I think our marketing will change.
Depends what kind of products you are about to sell doing marketing from last 9 years & most of the sales comes through Youtube have you ever tried with that ?
Lots of business owners just have some vague ideas about how they're gonna sell their product first. It's only after a few month from launching the product that they realize that the hard part is still ahead of them!!
Effective marketing strategy starts long before the product is launched and remains as an ongoing operation with constant supervision and continuous struggle for improvement.
The LinkedIn Inbound Playbook