As long as you can, 24h if possible.
When we at LeadDelta launched we were up the whole 24h, there are 7 of us in the growth team and we split our shifts so that we could cover the whole launch day.
The result was, that we hit #1 POTD and #3 POTW, but there was a lot happening on launch day. Waves and waves of outreach, emails, DMs, promo...
@christian_salem LinkedIn was our biggest channel throughout the whole day, in the last few hours we pushed with follow ups, more promo material.
Our app is based on LinkedIn so that's why its our greatest channel.
@christian_salem Mostly text and picture posts talking about our story, use cases, features, how we launched... But the highest value we got was from our connections, but that has to be built months before the launch
I think it's literally one of those 'as long as you can' things.
If you're fighting it out for one of the top stops then either you or another team member needs to be beating the drum the whole time.
I like the outdoors too!
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