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🎉 Just launched Mattebox!
It's also my first-ever Product Hunt launch. Thank you to everyone in the community for their advice & support! Come find me on LinkedIn (/in/bensyverson) too—I love connecting with PH folks.
If you check out Mattebox, let me know in this thread! I'd love to hear your thoughts & feedback. 🙏
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Alex Dinn
Congratulations on your first launch! Wishing you the best of luck with this one and all your future launches.
And of course, welcome to the Product Hunt community! 🧡
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Congrats on the launch, Ben! Launching for the first time on Product Hunt is a huge milestone, and it sounds like you’ve got an awesome community backing you up. Mattebox looks sleek—your landing page caught my eye right away. The clean design really fits the vibe of your product.
As someone who just launched pdftopdf.ai, I know the mix of excitement and nerves that comes with putting your product out there. I’d love to hear what inspired Mattebox’s creation—was it a personal pain point or just a stroke of creative genius? Also, how’s the feedback rolling in so far? Wishing you all the best with this launch and beyond!
@pdftopdf Thanks for all the kind words! Mattebox is definitely a "scratch your own itch" product—I built it for myself first.
Launching soon!
Huge congrats Ben! I'm new to PH and would love to hear your launch tips.
@xiao_tu I think my main tip would be to prep your audience a day or two before you launch. Some of the folks in my network who wanted to support me got here a day late. 😅 Not their fault, just the way LinkedIn decides to present content.
Launching soon!
@bensyverson Great, thank you Ben for the tip! Good shout about the 'randomness' in the Linkedin algorithm. :)
Midday update (1:30 PT): Sitting at #7 all day, and spending most of my time responding to people on LinkedIn who want to sell upvotes 😅... In case you're planning a launch and wondering what kind of impact ranking #7 on a Saturday might have, here's one small data point: mattebox.com has seen 750 visitors today, which is about a 10X over a normal day in the past week.
I'll follow up tomorrow with any insights from the App Store in terms of views and downloads.
And a huge thank you to everyone who has shown Mattebox some love today! 💖
Post-launch update (Launch +3 days): After waiting a few days for all the data and charts to fully update, I wanted to give some extra stats on the launch:
👀 App Store Product Page Views: So far the Product Hunt launch has generated about 115 product page views (unique devices) on the App Store.
💾 Downloads: For those 115 views, there were around 70 downloads, a 60% conversion rate. Mattebox is a free app with an optional subscription. My subscription conversion rate is about 5%, which means I might expect 3–4 new subscriptions.
On the surface the numbers look low. Last month someone randomly posted about Mattebox on Reddit, which led to 172 downloads over 3 days. However, one could argue that not all views or downloads are created equal—maybe the Product Hunt audience contains more influential people who might tell their audiences about your product.
There's also the SEO angle. Unlike a random social media post, Product Hunt is a high-authority site which features reviews. This could help build credibility when people are searching for your product, help you rank, and have a long-tail effect on your traffic and brand. Time will tell!
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