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Key PH components to a successful launch

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What are things to do and things to avoid when launching on PH. Share your thoughts, experience and learnings on launching here on PH! Looking at launching in December and want to give it the best chance.

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Agrima Sharma
Do: Engage, Engage, and Engage. Don't: Don't engage. The PH community is the nicest and the most welcoming! Trust me, successfully connecting with them is the best thing you can do!
David Deisadze
I think great marketing videos, simple and concise descriptions, engaging in community for months before hand