It all depends on 1/ your audience and 2/your resources.
B2B- Linkedin
B2C - Twitter
If you have the resources be on both platforms!
If you don't have the resources - focus on the right platform.
I'm also wondering! Thanks for the nice question Alessio! I didn't use actively my social accounts before so it's really hard to understand now which one would be better. And what is your choice here?
@alessio_mavica main objective is to spread the word about the product to as many people as possible. and for sure is to receive feedback and generate sales
Same, I’m more focused on LinkedIn because of customers. Same as you, I’d say.
But just love X — extremely supportive community and very easy to share things and get feedback
In our case, we're prioritizing both.
On Twitter and LinkedIn, we definitely see both of our B2B audiences there, which is the target of our launch. But again, it's not about choosing one or the other, just be where your target users are, and make sure you're capturing their hearts with your content really well!
BaliBam