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Joel Sitanggang

Marketing Managers Let's Talk 📣 What is one rookie mistake you wish people stop making?

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From mistakes you have made yourself to mistakes you've seen your younger peers make, what is something that should be avoided when managing social media campaigns, analyzing metrics, or even posting content?

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Summer Ward
forgetting the basics like proofreading
Upendra Kumar
One might make one big mistake when I do not include a clear call to action (CTA) in every post.
Nika
Answers with chatbots. If people are on the social media, at least me expect interaction with people. As soon as they start using AI to answer me, they ended up.
Pappu Bind
I wish more people to take time to understand their audience before posting.
Thesya
One rookie mistake many marketing managers make is focusing too much on vanity metrics (like follower count or impressions) rather than metrics that actually drive business outcomes, such as conversions, customer retention, or ROI.
Rachel Marie Thompson
Trying to be too 'salesy' and inauthentic with marketing content, especially on social media. People can sniff out BS a mile away. Focus on providing genuine value and building real relationships first. The sales will follow naturally from there.