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Growth Hack 1: Find high-quality prospects by repurposing existing content
Write an article for your website. Repurpose it for a LinkedIn post. Post content as tweets. Use content to answer questions on Quora. Then look for which channel brings high-quality prospects. Then double down on that.
Tip: When deciding which keywords to focus on for your content, run some Google ads and find the keywords that are sending high-quality prospects. Then double down on those keywords.
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Growth Hack 2: Build high-quality backlinks by appearing on podcasts
You have to pay per link or reach out to thousands of people to build backlinks. With podcasts, you can bypass the above 2 methods.
Start reaching out to podcasters and join them as guests. Talk about your website and specific pieces of content where you need backlinks. Host will add them to the show notes. This brings brand awareness and customers too. Plus itās free.
Send links to the host as well, so they donāt miss the specific links.
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Growth Hack 3: Convert paid users into affiliates
Allow paid users to add their affiliate program link to your āpowered by logoā. ConvertKit does it so well. It urges users to join their affiliate program and add this link to their email footer branding. This brings a lot of brand awareness and some affiliate revenue for paid customers. Win-win situation.
This hack can be easily implemented for scheduling tools, chat platforms, podcast players etc. In short, any SaaS that offers a widget or script can utilize this hack.
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Growth Hack 4: Build side-projects for your main project
The fancy name for this hack is āengineering as marketingā. Build quick side-projects whose audience overlaps with your main offering.
For example, Taplio, a LinkedIn scheduling tool built a LinkedIn carousel generator. Besides that, they acquired some slick websites like What To Tweet and added the Tweet Hunter logo there which is driving traffic to their main product. All these free tools complement their main product.
P.S. After building your side-project, launch it on Product Hunt too.
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Growth Hack 5: Urge delighted customer to review you
The question is how to find a delighted user. Itās very easy if you have great customer support. When the support team resolves the userās support ticket, he/she will naturally thank you for helping. This is the best time to kick in, ask him gently to review your product on G2 or wherever you need a review. Please add the link too.
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