Name one key element of a successful product launch strategy.

Having a solid roadmap and timeline of what activities you want to carry out prior to the date of the launch is crucial. I advise having a plan to engage and gain a following on PH at least a month before the launch day.

Successful products solve real problems for their target audience. By deeply understanding user needs, motivations, and pain points, you ensure your product delivers value and resonates with them. This involves conducting thorough user research, collecting feedback, and iterating based on their input.

Being active on Product Hunt.

I think it’s the audience that you have, what’s important is the votes for your product, and if you have a large audience, you’ll succeed.

Having a well defined plan!

Wide and tight network!

Supporting others!

If have to name just one, it'd be the WHO part of the launch strategy. While what, why, how and all other aspect matter, the who part is what matters the most. Who your product is built for? Who are you launching for? Who is your ideal customer - the target audience? Have your launch focused on your audience - the people who are going to use your product, and you will have a great launch plan.

Very clear communication on both website and PH page. For text, illustration and video you use. May be a good idea to test web / banners with current users or via user interviews. Love how Michael Seibel talks about it “The goal is to be 80% accurate and 100% clear”. So instead of overexplaning i would double down on clear and concise narrative.