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Paid ads or content marketing?
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Dora
It seems content marketing is better cause it’s harder for a person to consciously ignore it
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Both need to be utilized for long-term success. If you don't have the budget for paid ads, then you're kinda stuck with content marketing. Content marketing is a good long-term solution, though. Your website will always need content to stay relevant, but content marketing will rarely bring in short-term results. Paid advertising doesn't last forever though. The moment you stop paying is the moment it stops working.
@backseosoftware Agree with Andrew here. Though I would add, the most efficient solution comes by measuring the amount of resources you spend on each channel, and finding the most effective one.
That could be a mix. But if you're not measuring the results, it will be entirely by luck if you succeed, experimentation and careful measurement are key to answering this question I think.
@backseosoftware If an AI content marketer provides 70/100 content at 1/10 the cost, would you use it?
@backseosoftware thanks！If you didn't start content marketing from day one, I would like to know why, whether it feels it will take too much time, or cost, or some other reason, and look forward to your response!
Both have their place. Paid ads for quick reach and scaling, think Google Ads or Facebook. Content marketing for building trust and long-term growth.
Both! Paid ads to bring new customers in, content marketing to build those relationships!