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Pricing our product
We have built an interactive elearning and training platform that creates courses and provides sales training on the clients own data. We have a couple of clients (major national tourist boards) within our main niche and I am looking to grow this out on a much larger scale.
As we use openAI api's to carry out some functions, the costs are difficult to estimate so are considering our monthly costs. I can only see a 'pay per use' as the best option to ensure we are not exposed to over usage. This will allow us to have a lower price point and potential exposure to a larger client base.
Can anyone share any experience on this approach?
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Gaston Krasny
You should try to estimate the cost, and monitor for any bias.
If your solution gives value to the customer, increasing the price if you need won't be a problem.
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You can use some techniques:
- Create a random email and ask for a service (that same you do/offer), asking another company will give you an hint
- Check the cost structure, server, hosting, domain, licenses, your time, your material (like your PC and so on, if you had to rent it how much would it cost) + add a 15% margin profit in the overall because you want to make money not to sell at cost level
- Check what is the cost structure for the user or customer, e-learning let's say that a student needs to have a tutor, so to go to a tutor, has to pay the tutor, but also move from one location to another, that costs time and money, so if you have a way to do it online, and if the learning is high quality (like Masterclass platform) you pay for convenience and for content quality
Those are 3 options, but tune always in limits, the lowest level and the highest level, and see where your fits.
Hope it helps ;)
Interesting strategy! Using a 'pay per use' model can indeed attract a wider client base while managing costs effectively. It's a smart move considering the unpredictable nature of AI costs. Leveraging this flexibility could be a game-changer for scaling up your platform. Good luck with your expansion!
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