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Product copywriting tips ✨
3 bad ways to write copy:
- My product does {{feature}}
- {{feature}} will make you fall in love with my product
- My product help Marketers, SDRs, CEOs, Investors...
3 better ways to write copy:
- My product helps you with {{problem}} by doing {{feature}}
- You’ll fall in love with {{feature}}
- My product helps people that want to grow their business
The 3 staples:
- Benefits>Features
- Directly address the reader
- Specify who is your reader
Would love to hear your tips 👇
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Tanya Kapoor
Hi @luka_vasic
You have described the copywriting tips in a crisp and concise manner. I believe one must practice reading everything, including the good and the bad, and write something daily to practice brevity and clarity. This will surely make one a good copywriter.
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@tanya_kapoor Reading and writing every day, besides that emulating great copywriters is a great way to find your style and improve quickly.
Let's just make this short. Copywriting should always target your audience, their pain points, and how can your (product/service) solve it for them.
It's always about THEM. THEM. THEM.
Not your product. Not your service. Not your company.
10 copywriting tips – from experts to experts
Ask yourself 'what problem is this copy solving? ...
It's about how what you're selling transforms someone's life. ...
Use short sentences. ...
Use words that create a clear picture in users' minds. ...
Mind map your topic. ...
Don't hesitate to start.
Mynordstrom
Yes.
Should always think of how we are solving user's problems. Its easier to catch reader's attention when its directly addressing their needs and solving the issues.
Readers/Users would definitely want to know about the product and features but it will only happen if we are able to catch their attention
By focusing on addressing specific problems, highlighting benefits over features, and directly engaging the reader, your copy can become more compelling and resonate better with your target audience. For further guidance on this topic, I recommend checking out the article https://ipsnews.net/business/202... It delves deeper into the expertise of a skilled copywriter and can help refine your copywriting skills. Happy writing! 👍