1. Go-To-Market Strategy π―
β You defined your product's positioning
β You picked acquisition channels to get users
β You described activation steps to translate the value of your product
β You defined your product's pricing
β You have a precise date of launch
β You have a set of goals (revenue, number of users, etc.) for the launch
2. Warm-up π₯
β You are building in public on Twitter to get feedback and support
β You created a waitlist or an early bird landing page to get emails (or a pre-launch page on Product Hunt)
β You shared a marketing freebie to educate the audience and collect emails
β You are consistently sharing content about the problem your product is solving
3. Offer Reinforcement πΈ
β You got feedback on your landing page from your audience
β You collected at least 3-4 testimonials from beta-testers of your product
β You collected at least 2-3 reviews from opinion leaders in your niche
β You created a limited deal for the launch to nudge people to buy on the spot
β You checked that the marketing funnel journey is seamless and the checkout process works
4. Launch Day π
β You prepared all content and visuals for the Product Hunt page
β You created a welcome email sequence for new users
β You wrote an engaging launch tweet that grabs the attention
β You asked 20-30 people to support your launch tweet in advance
β You wrote a concise email for your waitlist users
β You launched your startup (yay!)
β You engaged with all comments on Product Hunt
β You asked to support you on Product Hunt on different platforms (take only those where you are active, don't spam!)
ββ’ Indie Hackers
ββ’ Facebook Groups
ββ’ LinkedIn Groups
ββ’ Slack communities
ββ’ Discord communities
β You celebrated your #1 Product of the Day win π₯³
5. Post-launch Marketing π
β You submit your website to Google Search Console to start getting SEO traffic
β You improved your product and sales offer based on the feedback from the launch
β You posted your startup on Product Hunt alternatives (Betalist, 10words, etc.)
β You posted your startup on HackerNews
β You posted your startup on relevant subreddits (r/internetisbeautiful, r/SaaS, etc.)
β You picked 1-2 acquisition channels to focus on
We always use this checklist to launch MakerBox products (
www.makerbox.club/).
The results:
β
1st Product of the Day X2
β
2nd Product of the Day X2
Hope it helps to make a BANGER launch!
Vadoo AI