Highly recommend for higher-priced products because the customer will do a ton of validation and trust-building prior to purchase. A video testimonial will be the best, but most difficult to capture (try Testimonial.to for this).
Incentivizing existing customers is the best way to do this, but it will take a lot of customer success work.
Reading through client experiences is an invaluable source of information to help you understand what they expect from you. Reflecting on these insights can help you improve all aspects of your business.
Absolutely. Testimonials not only add credibility to your business, but also help promote the best features of your product - pushing your buyer's directly into the consideration stage of purchase.
There's no reason not to. But you gotta also be careful that it doesn't sound canned. You gotta let them use their own words.
We made this mistake too, but in the early stage you have to remember that you are what the market says you are, so you need to let your customers describe your product so others can clearly see what you bring to the table.
Absolutely. Social proof is the most important aspect of any website. Use the trust you gained from people who used your product to find more like-minded people.
Check Shoutout, a product that makes it incredible easy!
Definitely! It adds credibility and puts other people's experiences in front of your potential customers. Most people aren't early adopters and want to see someone else try something first.
IconShock