Some interesting facts about influencer marketing versus traditional social media marketing are: - Influencer marketing is more focused, trustworthy, and budget-friendly than traditional marketing. Influencers have a loyal and engaged audience that shares their interests and values, making them more likely to trust their recommendations and opinions. Influencers also charge less than celebrities or actors for endorsing products or services, making them more accessible for small and medium businesses. - Influencer marketing has a higher return on investment (ROI) than traditional marketing. According to a Tomoson report and many others, businesses earn an average of $6.50 for every $1 spent on influencer marketing. Influencer marketing also generates 11 times more conversions than banner ads. - Influencer marketing is more adaptable and versatile than traditional marketing. Influencers can create various types of content across different platforms, such as blogs, videos, podcasts, social media posts, etc. They can also adjust their tone and style to suit the brand's voice and message. Influencers can also leverage the latest trends and technologies, such as TikTok, live streaming, augmented reality, etc., to reach new and younger audiences. Taking all these things into consideration, and some brief facts and studies done. We have created a platform that helps brands/businesses scale influencer marketing! Check it out and let’s connect! https://www.producthunt.com/products/eros-influencer-marketing