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The best marketing lesson I've ever received. One invaluable lesson we learned is the power of creating a product that truly addresses the needs and desires of our users. By focusing on providing real value and solving their pain points, we've been able to build a strong and passionate community around our application.
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Use outbound messaging automation platforms (as they cost fixed fee per month, when you scale, proportionally the cost goes down compared to revenue generated - while with advertising its the other way around - proportion stays same, net loss is bigger).
Also, work on acquiring customers emails and grow your own database.
For email outbounds, the best software's found for me are:
- Apollo - with huge db of emails, but its quite expensive
- WarmLeads.io - service that sends fresh leads every month from companies that raised millions and are looking to outsource - with only one time payment - the best value-money I found
- Instantly - primarily email sequence software, but also allows sourcing leads by some parameters,
Hope that helps!
Understanding of the incentives that drive the entire chain of stakeholders, particularly your customers.
Knowing the pain points your customers want to relieve, and the benefits they seek to gain is the name of the game. Ideally, your product or service should be designed to do this for your target market. So you should aim for a thorough view of ideal customer, you can tailor your product or service to address these concerns more effectively than anyone else in the market.
Marketing, at its core, is about ensuring the right message reaches the right people in the right place at the right time.
BUT, I think the most valuable lesson is ultimately, a customer retained is better than a customer gained.
-- On average, a returning customer will spend 33% more than a new customer.
-- It costs seven times more to acquire a new customer than it does to retain an existing one.
Therefore, your marketing strategy should prioritize nurturing and sustaining relationships with your current customers, as their value over time far exceeds that of constantly acquiring new ones. 80% of your profits will come from 20% of your customers.
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