Last week I wanted to buy new sneakers and went to a telegram group a friend recommended to me. I liked some sneakers and wanted to buy them, but opening their website from my phone was disgusting,🤢 I was like “ahhhhh, I'll do it at home with my mac”. Maybe I'll buy elsewhere”.
But then I mentioned the ‘store’ button right in telegram and it wasn't just a typical bot, but a real store with a web view, user-friendly, responsive, no ads, great design and right INTO telegram. I could see my messages in the background. 🤖
And you know what? I bought these sneakers right away, because it was really easy! I hate telegram shop bots, but these was made in another way. I think this situation is what we call CLIENT RETENTION and only this aspect helped them to take my money. 🫵
I stared to think about other possible scenarios with this new type of e-commerce... whats app? telegram? new shops, new sources? 🤔
You can say, Boris, we already have a lot of e-shops on Facebook, Instagram and etc, but tell me, how OFTEN do you buy products right from it? Of course, my experience can't represent the entire market, but I personally or my friends are of the same opinion. 🫥
Also, I've heard a lot of negative feedback on Instagram and Facebook stores from the vendor side. It's very difficult to create, maintain and retain customers there. 🤬
Long story short I think we are on the threshold of a new era of online shopping and messenger ecosystems. 🪐
What do you think about it?