The Future of Sales: Key Video Trends from Vidyard’s 2025 Benchmark Report

Sales teams are ditching outdated outreach tactics in favor of video, and the numbers prove it. According to Vidyard’s 2025 Video in Business Benchmark Report, video adoption has skyrocketed, making it an essential tool for sales teams aiming to cut through the noise and build stronger customer relationships.

🚀 Video Adoption Is Booming

• Video creation is up 88% year-over-year, with nearly 1 million videos created in 2024.

• Individual sales reps are creating 241% more videos than the previous year.

• Key industries—education, consulting, financial services, and high-tech—have increased video usage by up to 4x.

🎯 What’s Driving This Shift?

1. Shorter Videos Win – 65% of viewers watch videos under 1 minute, while engagement drops to 20% for videos over 20 minutes.

2. AI-Powered Video Outreach – Adoption of AI-generated, personalized video experiences grew 12x since April 2024.

3. Mid-Market Companies Lead the Way – Businesses with 600–5000 employees are creating the most videos, showing that video is scalable across teams.

📹 How Sales Teams Are Winning with Video

• More Replies & Meetings: Video-first outreach boosts response rates by up to 5x.

• Personalized Engagement at Scale: AI-powered video tools help sellers deliver the right message at the right time.

• Stronger Buyer Relationships: Face-to-face video builds trust and drives conversions throughout long sales cycles.

🎥 Takeaway: Video Isn’t Optional—It’s a Must

If your sales team isn’t leveraging video, you’re leaving revenue on the table. With tools like Videco, you can create personalized, high-impact videos at scale, ensuring every message lands with maximum impact.

📢 Ready to embrace the future of sales? Start your video outreach today! https://videco.io/