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The Integrity of Cold Outreach
I have been doing business development for nearly 10 years now and I have noticed that the integrity of cold outreach has only diminished over time.
Authentic cold calls are drowning in robo-spam calls, LinkedIn messages are often based on profile keywords, and prospects seem to be facing exhaustion from the increase in multi-channel touch points.
How do you break through this and forge a meaningful connection without a warm introduction or past history? I have my thoughts but have never tired to PH discussion so wanted to open it up and here if anyone has thoughts here :)
Cheers!
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Ethan John Pope
Believe it or not, gated.com is the best thing that has ever happened to cold outreach. Before I started using gated I responded to exactly 0% of cold emails. Now, if an SDR donates to reach my inbox, I respond to them 100% of the time. If an SDR comes across a gated user, they should get STOKED. In fact, an insane growth hack would be for SDRs to recommend gated to their prospect. "If you are tired of having to sift through emails from people like me, there is this free app that will protect your inbox and require an unknown sender donate to charity to make it to your inbox." Imagine the shock from the prospect when an SDR recommends a solution that gates their inbox. Talk about a way to stand out.
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You are more likely to get responses when you are looking to build relationships with prospects rather than aggressively selling your product or service. As you aim at connecting with the other person, sales will follow.
I am far from being an expert but if you are looking for authentic cold calls, with meaningful connections in the B2B industry, I invite you to check on Youtube by typing "Benjamin Live Prospecting Call", and clicking on the first video.
He is quite unique but I believe he got the best advice ever when it comes to cold calls.
Hope it helps! ;D
Your pitch is crucial, but so is the way you present it. When making a cold call, you need to pay attention to how your voice sounds.
Compliment the prospect specifically when doing cold dms. Works well for most niches.
Or alternatively, don't pitch a call right away, just ask questions related to the problem you're solving, then transition into explaining your proposed solution.
Well, I think everything depends on your pitch. You need to be "catchy", and you need to evoke positive emotions and not make a person bored or "fed up". Integrity is a very complex and important thing, but to be honest, I could never make any connection between cold outreach and integrity. And it's cool that I came across this thread because I need to write on integrity, and honestly, I had not a lot of ideas. I found this page https://graduateway.com/essay-examples/integrity/ with some examples, and in general, a few ideas appeared in my head, but I wasn't sure. Now, maybe I can write about the importance of integrity in that sphere; I think it will be something interesting. But still, I have some time to think better about everything.