The scary part is... many companies ignore a critical piece to the content creation process.
That's SEO content briefs.
Why should you use them? Isn't it a waste of time and money?
No way!
An SEO-focused content brief helps in-house and freelance writers understand your expectations and stay on task and increases the chances of getting a kick-ass first draft.
They also ensure all of your content is written with:
1. purpose
2. core brand voice
3. alignment to marketing objectives
4. content is primed for optimal search engine performance
5. user and search intent in mind
You'll also find things like keywords, competitive analysis, and desired word count to help writers create blog posts, articles, white papers, and more.
It leads to consistently high quality content, because after all your companies' reputation is on the line.
Start turning your words into assets, instead of thinking its an annoyance.
Let's be honest, without a strategy -- you're just winging it and hoping for the best.
Stop messing with guessing or you'll keep stressing about growing or scaling your SaaS revenue.