Zapier to me proves 1 thing - content is still king. Theres a lot news in the SEO space, about new updates and new ranking factors that should be focused on.
But at the end of the day - if you don't provide great content (it doesn't matter how perfectly optimized your website is) you won't get far.
Zapier´s content strategy is phenomenal and something we can all learn from. I made a full video about it:
Are you guys using your blogs in the same way? What do you guys think of this strategy?
I'd love to know your thoughts!
Clicks.so
Clicks.so