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alan christoph

TikTok Refugees - Where to next?

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With the recent TikTok ban, many US users (#TikTokRefugees) are now flocking to Xiaohongshu (RedNote), a Chinese social media app with no English UI. It has now become the #1 downloaded app in the US. What are your thoughts on this unexpected shift? Is the surge organic, or do you think there's a strategic play behind? And more importantly, where are you and your brand influencers moving to next?

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Business Marketing with Nika
As far as I know, that ban is for all ByteDance products (including Lemon8). Isn't it?
Business Marketing with Nika
@kissonlin Just asking because I stumbled upon this article today: https://www.socialmediatoday.com... so just wanna make sure.
WeiLin Wang
RedNote gathers a lot of young people, I like to socialize there, it is very fun!
Feliciana
It could probably be RedNote, because RedNote shares some similarities with TikTok. So far, I have already seen many TikTok refugees migrating to RedNote.
Bulama Usman
I'm really curious about RedNote's rise. If it continues to dominate.
definitely rednote
Mia Palmer
Does RedNote have features similar to TikTok, or is it completely different?
Yusuf Umar
I'm not ready to leave TikTok yet, but YouTube Shorts is my backup.
鱼头
呃呃呃
Xu Spencer
Did you pay cat tax on Xiaohongshu? Lol You can even receive a receipt.
Ash G
For influencers, Instagram reels makes sense, for founders Youtube shorts might work better.
Zhen Zhao
Instagram Reels. TikTok users moving to Rednote is just a phase—it probably won’t last...
Joel Hancock
Reels for sure.
Ankur Jaiswal
Why waste time on another Chinese App and risking deletion. Why not switch to IG?