For me, it depends on the goal:
• Twitter (or X) is great for building quick connections and sharing bite-sized insights.
• LinkedIn is perfect for deeper conversations, professional networking, and showcasing thought leadership.
I use both, but curious—which one’s been more effective for you?
if I have to choose one, it's linkedin, but b/c I have more connections there
twitter is kinda lame that it downranks external links
ideally, engagement power being equal, I'd prefer x
in practice, I do both
I think both Twitter and LinkedIn can help your business grow, but each platform serves a different purpose and audience.
For your business, if you’re looking to reach professionals, potential clients, or partners, LinkedIn could be more effective. However, if you want to engage with a wider audience, especially for quick updates, Twitter would be better
Problem with LI is that it's too busy. There's a ton of automated InMail etc. and it's hard to know if anyone's actually interested in talking. Also, all kinds of people have clout in LI for some reason.
X is different. Everyone is there, and for some reason, they're more open to talking. I have had great success in engaging on X and pushing to a call, sale etc. It does take work though, and you have to reply-guy or you'll never get anywhere as a brand.
I've seen more success engaging people on Twitter too. LinkedIn feels too noisy and formal. On Twitter, if you provide value in your tweets and engage thoughtfully, people are definitely more open to further discussion. It does require consistent effort to build your brand presence though. Gotta be active and put yourself out there rather than just lurking.