Yes, I am talking to you dear creators, looking to grow your business is not a simple task for that we learned to say "We are data-driven" just because someone told you saw, but the problem is that we all don't really understand what it means to us.
Dashboards should be simple and created really not every question or problem should be accommodated by a dashboard
Dashboards should give you an answer, should you invest more in acquiring users, retargeting them, build a new feature, reaper an old one, or just kill it, but the only way to achieve this understanding is by having one number that helps you understand how your users using your product compared to what you expect them to do.
We have so many KPIs when the reality is that you don't need more than 3 to understand the direction of the business, anything higher than that will just cause confusion, mix feeling and instead of making the decision simple we will ask for more data which cause longer delays and why too much spent.
We also invest so much into data during the meetings, but as often happen, different source showing wrong numbers, resulting in us doubting our decision or even the sanity of our product and it's all because we didn't form one clear data strategy that tells us what are our goals and how should we make decisions from day one
Do you agree?