Hello my friend!
I've tried dozens of different approaches and tools in trying to get users for my mobile apps. For example, blogging on Instagram, advertising in Meta/Google/Reddit, maintaining a Twitter account, writing articles on thematic resources, affiliate programs with bloggers, ASO (search for the ideal combination of keywords) and much more.
Unfortunately, I can't say that I was successful, but some of them were more effective than others.
Based on my experience, I can say that writing articles on thematic resources turned out to be the most effective. This turned out to be the best in terms of money spent/downloads.
Please share your experience. What was most effective for you in attracting mobile app users?