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Sebastian Janus - derStartupCFO

What are some effective ways to generate buzz and excitement around a product launch?

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As an entrepreneur or product manager, launching a new product can be both exciting and challenging. One of the biggest challenges is generating buzz and excitement around the launch. What strategies have you used or seen used to generate buzz and excitement around a product launch? Which ones have been most effective and why? We believe that every tip and perspective is valuable. Let's share our best practices to learn from one another's experiences!

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Gavriel Shaw
Depends on Budget. If 0 budget, don't launch a product without first running an extensive customer development program to validate the prototype. That group then becomes your social marketing launch pad. With $$$ budget, start with 'test marketing' which means a small daily ad spend on a few key platforms to focus on targeting the right audience which converts profitably, before scaling.