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What are some out-of-the-box strategies that have helped you ace your PH launch?
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Santosh Bagalkot
Building a potential customer base even before launch, Opening up generous offers to onboard and a polite nudge to help us up the ladder in ranking :)
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This is pretty standard @santosh_bagalkot1 . common knowledge out there says you need to get your audience to provide the first couple of votes to get you on the board.
We worked a lot on publicity before and during the launch. Announcing on social that we'll be launching our pioneering AI tool, sending out newsletters, posting frequent reminders and updates on social on launch day, etc. helped create a buzz. I feel generating this kind of curiosity and intrigue among people helps a lot with the launch.
Increasing brand awareness beforehand, choosing the right marketing channels, and tracking what happens on the day of launch are all very important factors in making your launch a success.
P.S. - I think the magic happens in one-on-one conversations. You've got to find the right people who will support you.
A good product helps.
Just kidding. If I read these comments I always have the impression that the software/your solution is not really important. It is all about "rock the community".
Well, I think in the end it is a mixture.
@nika_vinichenko have a look at this discussion, there are quite interesting insights here
One strategy that significantly boosted our Product Hunt launch was engaging with our existing user base and industry influencers weeks before going live, encouraging them to support and share our launch day. This not only increased our visibility on PH but also fostered a sense of community and anticipation, driving more organic traffic and engagement.
@zijian great suggestion!!! I think it's super critical to engage with the existing user base above everything else!
Targeted advertising within communities that mirror your product's user base can be extremely beneficial.
Curious minds want to know: What unconventional strategies propelled your PH launch to success in the realm of PC games? Share your secrets! Innovation is key – what bold moves set your launch apart from the crowd? Let's break the mold and inspire others with your PH triumphs! Think outside the box and unveil your game-changing tactics. Your PC games PH launch story could be the next big inspiration!