My co-founder and I are getting ready to launch the next iteration of Radiant, our AI music app. It's been pretty sticky so far with users, which is great but my priority is to increase users prior to launch.
Any tips?
i think you want to have as high k-factor as possible. it does not matter much if you have 100 users or 100,000 users right now. if your b2c app grows by itself — it is a good business to buy. if k-factor is huge it won't cost much to multiply the userbase x10-x1000.
otherwise, if you need to constantly pay to bring new users, the app is a bad business to buy.
It sounds like a cool app!
In those situations, I am a fan of highly targeted outbound messaging with LI and email.
As the first step, I would look at who your ICP is (can be multiple), then rank them after importance/profitability. In your case my guess is that targeting music producers/ djs/ artists could work pretty well as well as scraping leads from your favorite community with sth like instant data scraper.
Then in the second step, you take care of the email copy. (if you have questions, shoot them over. did many mistakes, you don't need to make)
Last but not least I need to say that outbound messaging is mostly for B2B products. In your case, it could still make sense because the leads you interest with your copy will more easily be able to turn into super fans.
Some user acquisition tactics that have worked for us include influencer marketing, content marketing, targeted advertising, referral programs, and partnerships with complementary brands or platforms. These strategies have helped us effectively reach and engage our target audience, driving significant user growth for our company.
@aaronoleary Thanks for this topic!
Just supported your product, and I am looking forward to it!
I feel the same here~ PH launch is just a process while users are more important than launch!
By offering free trials and nurturing leads through email campaigns, we've converted interested users into loyal customers. Definitely something to try out.
Twos