What are the essential elements for crafting designs that are both simple and impactful?

Start with clear intentions for each product feature. Ask questions like how can users complete actions with the fewest steps? Simplify the design by removing unnecessary steps and ensure that key actions remain intuitive. Keep the user journey at the forefront.

Figure out what is most important for the product, always.

Start with a clear vision for your desired impact and work backwards to simplify the design. Strip out anything non-essential that doesn't directly support the core purpose. Use consistent visual hierarchy to intuitively guide users and make key actions obvious. Prototype and user test early to validate that your simplified design achieves the intended goals.

Simple, impactful designs often tell a story and evoke emotions. Just focus on clarity, purpose, and user needs. A clean design that connects with people on an emotional level can be incredibly powerful.