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Chikodi Chima

What are the most common storytelling mistakes you see startup founders making?

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The best startups are the ones with the best stories, but there are common mistakes early stage founders make that sabotage their progress. Selling features not benefits is one of the most common. What other examples have you’ve seen?

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Katja Alissa Mueller
Talking about I/we/us, rather than you.
Chikodi Chima
@katjaalissamueller Exactly. No one wants an email, they want a “me-mail.”
Alysha Light
Not knowing what your story is in the first place, is a big one.
Chikodi Chima
@alysha_light Totally. What you think is cool and what the audience needs have to align, otherwise there’s no story.
Edward Cain
Founders often overcomplicate their pitch, making it hard to follow. Also, they sometimes focus too much on themselves rather than on solving the customer's problem. Keep it simple and customer-centric!
Willie Tsang
Stories that are not focus and try to be everything.
Deu An
Not sharing the pain that comes along the process! Key aspect imo.
Chikodi Chima
@phil_bill Great point. And there’s the pain of inaction, which is an important piece of the persuasion puzzle.
Rishabh R
Making everything about themselves and not about their customers