@fscholz As a founder, I gotta say, it's hard. But it's doable with proper systems in place.
My suggestion: Split the week into two parts where you can focus on growth activities and building the product. Also, do things that don't scale when it comes to growth like - hosting a Twitter spaces, sponsoring a NL, contributing content for a publication, write Twitter threads, run campaigns that involve your customers
These may not give you direct ROI but the growth effect will compound over time.
@5harath Thanks for sharing your ideas, Sharath! Yeah, I've heard some people do 1 week sprints. One week building, one week marketing,... I've found building in public is very helpful in making sure that I talk at least a little bit about my product.
I like your suggestions, I'll use some of them 👍
@sallysbrain new employee onboarding if done bad they wont connect with product and eventually take time to feel connected or may leave due to frustration. just my experience , tell me what you think?
@sallysbrain Doing mostly manual stuff works. For example, I DMed people I know who are long-time supporters individually introducing my SaaS product Shoutout when I launched on Product Hunt.
Also, host a Twitter space or a clubhouse works as well.
@rishabh_sharma8 I very much agree. The further you are from your user, the harder it is to remember the mission and vision. After a while some tasks seems like an annoyance rather than helping move the machin forward. SaaS creates a giant gap between the user and the team.
@marcus_carswell I guess there is no text book way to find the right audience.
But here's my tip: Focusing on creating content consistently will for sure help you find your niche.
There are many.
What are the best channels for distribution?
Where to find your audience?
How to balance between product and marketing (from a solo founder perspective)?
@csaba_kissi
1. Twitter by far is the best one. I hear LI is for B2B products.
2. I think the most important is what are you doing to find an audience more than where.
3. My simple answer is to start building in public. You don't have to do marketing in a way.
One thing that I want to fix is to increase net promoter score. I think it's important to a SaaS product like Vance AI (https://vanceai.com/), which is at the very beginning of market growth.
Great topic @5harath ! Can you successfully outsource your B2B lead-gen? Has anyone been successful in working with vendors that found and qualified B2B leads for them - that was actually good?
fynk