What are your thoughts on email marketing? Is it helpful or overwhelming to you?

It's not easy at all but it can generate good sales if you manage to do it right.

Incredibly effective if done right. Which means, starting by highly targeted prospecting, reaching out based on a trigger event which would indicate buy intent and then crafting a compelling message with adequate follow ups - multi-channel.

overwhelming sometimes but once you start getting even a couple responses you realize it's worthwhile

it should be done right according to your business needs. and no spamming :)

I think it works, but you have to have good email lists, clean them up regularly, very good content and be persistent!

Although the response rates are low, it does promise high reachability. Consistent email marketing has generated a good amount of leads in my experience