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🕵️ What are your Top 3 Secrets before launch? Here’s mine.
Launching a product is as much art as science. Personally for me, over several successful launches, I now have 3 must haves -
1. Dog-food it
Thoroughly used it for a day yourself. Make sure everything ticks. You don't need to be perfect, but don't be caught unawares.
2. Get alpha feedback
Get at least a couple 3p users who are not the makers to try it. Get a sense of whether it’s easy and it works. As makers, we suffer from the curse of knowledge and we know how exactly things work.
3. Measure, measure, measure
Have a way to understand how users are using your product! Esp. on the day of a launch, details on engagement, usage & adoption can really help you take right decisions for the road ahead.
What are your must-haves?
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🙌🏻 Good points there @kmanjita, and here's mine:
1. Make a video
Believe it or not, most people just spend less than 10 seconds on all your materials combined (including the long maker comment and all the visuals)
The attention timespan for most visitors is much more limited than you expected.
Something interactive, with a warm touch (e.g a demo video) will be a biggggg plus.
2. Make a landing page just for PH with easy CTA
Make it easy for visitors, so easy that your 70-year old aunt can understand it.
3. Optimize for visual attraction
This might be controversial, as I'm also a big believer of the Lean Startup concept. But for PH launch, it's worth making nice wrappings on your product.
Better design -> better CTR -> higher ranking + user signups -> higher potential to get featured from YouTubers / media (out of personal experience)
Hope this helps!
@lidongsjtu Look for specific based on your app category but key ones I measure are :
- visit (to-site)
- install
- activation (define your key activation action(s))
- depth of engagement (e.g. time spent, # of actions done)
If a free product, you can drop the install and check the rest along with some completion indicator.
A must-have list for me will be
1. Test for leakages and broken links before going live. It won't make sense if we are bringing in the traffic but the users are getting lost or having trouble proceeding forward.
2. Pre & Post-launch
The launches should be planned in advance with all the relevant team members in the loop. In addition, external or third-party validation might prove helpful as well.
Post-launch experience should also be taken into consideration - it could be a certain user delight through rewards or maybe free access ( whatsoever is relevant to the end-user).
3. Analyze, Tweak & Iterate
Document the learnings - failures as well as successes and work out on solutions for the next launch.
I completely relate to points 1 & 2. Last finishing touches make a huge impact. A well composed list indeed @kmanjita
Hi Kausambi, thank you for sharing the tips! I'm curious what kind of metrics you are majoring and what kind of tools you are using for it?
@atsuhiro_teshima thanks for the question!
Specific metrics will depend on the workflow, but its around user behaviour in app, such as (for example in case of a quiz) #questions answered, #completions, #replays
We typically use amplitude!
SayData