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Marek Sotak

What captures your attention in product launches: Video, Slides, or Both?

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Hey PH Community! As we're gearing up for an upcoming launch, I am curious to know your preferences: Do you prefer a video or slides when exploring new products on Product Hunt? And if it's a video, what grabs your attention more – a quick, snappy showcase or a detailed walkthrough with a narrator's face included? Or do you go straight to the link? Please share links to the best launch videos or slides you've come across here on Product Hunt that stand out in your memory. 🙌

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Simona O'Neill
Video for me! I only look at the slides if there is no video available or if it doesn't explain well what the product does. The launch video has to show clearly what the product is and what it does. It has to be short but long enough to relay the key message you want your audience to take away. Definitely has to have a narrator at least, if having a face of the narrator is not possible. I've seen videos that had no voiceover at all, but the graphics have to be super engaging in that case. I think the best bet is showing the problem your product solves, the end result after using your product and the reason why it's unique and different from other solutions. In an ideal world a great video should have a hook, tell a compelling and engaging story and have a clear CTA :-)
Jonathan Tahiry
@simona_o_neill3 Amazing! I love how you broke it down! Could you go thru our teaser and share you thoughts please : https://x.com/jonathantahiry/sta.... Thanks 🙏🏽
Simona O'Neill
@jonathantahiry No probs at all. I just watched it and have one main suggestion for you. The background music you are using is way too fast for the text being displayed at the very beginning of the video. I like that the words are synced to the beat, but because it changes so fast it makes it impossible to read that text and is quite distracting rather than engaging :-). Other than that, it looks cool and I like the energy of it .
Jonathan Tahiry
@simona_o_neill3 thanks you so much! I have had the same comment from pretty much everyone I showed but I just have a question, since it’s a teaser and not the product video, do you think if I just use and change only the first 3s it would work?
Jonathan Tahiry
@simona_o_neill3 Wonderful! Thank you so much for your inputs and time! Let me know if I can be of any help to you!
Ahmed Mobin
For me demo video works well.
Johaimalin Castillo
Launching soon!
@ahmed_mobin I couldn't agree more. Usually, I skip to the TL;DR but nothing beats covering the whole context/feats than a concise and captivating demo video. :)
Nuno Reis
Simple Titles! If you can explain everything you do in a way that appeals to me in a single sentence, you have at least a click from me to explore more. That's the trick. Don't be smart, coy, super imaginative. Just cut to the chase and tell me what you do, because if I'm looking for that problem solved, I'll click! :)
Rene Bystron
@nuno_ms_reis that's a good way of putting it! The problem is, though, HOW do you cut to the chase but also getting people excited about the product. For instance, we are an AI education app and when i tell people "we are an AI education app" that gets nobody excited but when I tell them we offer "free, fun, effective way to master AI" that's something totally different.
Anshul Raghav
Video for me.
Great question! Personally, I love a good mix of both video and slides when exploring new products on Product Hunt.
Marek Sotak
Quickly went through the past days and their top products and it very much varies. :) In the comments it seems most people prefer video, but there are also some top launches (1st, 2nd, 3rd) with just images. Findr - no video, just 4 slides - https://www.producthunt.com/post... - today top so far Peerlist - product video 34s - https://www.producthunt.com/post... Tidycal - video with founder 10minutes - https://www.producthunt.com/post... Fusebase - product video 1:05m - https://www.producthunt.com/prod... Zocket - product video 0:49 - https://www.producthunt.com/prod... Dubbing AI - this one quite stands out 3:39 :D - https://www.producthunt.com/prod... Swit - product video - no voiceover - 2m https://www.producthunt.com/prod... Taskade - product video - no voiceover - 1:16m - https://www.producthunt.com/prod... So, product video it is then. Let's get to work. :)
Usama Ahmad
Personally, I enjoy a mix – a quick, snappy video for an initial glimpse, followed by a detailed walkthrough for a deeper dive. But hey, sometimes I jump straight to the link too
Duy Hùynh
For me it's video
Bojan Gulevski
Definitely video. I'm a person who likes to watch visuals instead of reading slides/pages.
Nishkarsh Srivastava
1 video followed by slides. We just launched today and would love your feedback! see: producthunt.com/posts/findr-5
Bob WIlsey
Interactive demos
Loane
I think everything works (and is useful) but the video is what will catch people s intention, mostly now as people like something easy to understand and are too lazy to read.
Swati Parida
Demo videos and eye-catching images.
Hồng ân Nguyễn
Demo video attracts me more.
Chirag
Videos are best to have an overall go through of the product!
Leo Lu
I typically play the video for ~5 seconds and I would love to see the main features/value prop of the product within these 5 secs. After that I just go onto their website and learn more about the product.
Nastassia
Video for sure ☺️
Jonathan Tahiry
I’d go for a video highlighting your product’s value! Use teasers to grab attention and follow up with a detailed demo explaining features and value. That’s our approach! Check out our teaser for our waitlist: https://x.com/jonathantahiry/sta.... Share your thoughts! (Note: It’s a teaser, not a commercial yet.)
Rihab Zaidi
I start with slides, if they're good enough, I put another minute in the video:)