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Nika

What channels do you use for promoting upcoming launch

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I can see that many people use especially: • LinkedIn – (group) posts, DMs • Twitter – posts, DMs, Streams • Product Hunt – in p/self-promotion • Newsletter – in sequences campaign • YT for streaming Have you ever used other channels too? (E.g. Reddit, HN) or any other form that would make your upcoming launch stand out?

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Rohan Chaubey
Launching soon!
PH Forums are the best place for additional visibility. And I strongly encourage makers to try Reddit for the following reasons: 1. Reddit has 50% US audiences 2. Reddit has niche interest based communities just like PH 3. Reddit is the only social media platform that has never peaked 4. Reddit is officially partnered with Google and LLMs so your content shows up on all major LLMs and Google SERPs. I am the Reddit mod of r/GrowthHacking (61K members, 1M+ impressions annually). Makers are welcome to promote their launches on my subreddit.
Nika
@rohanrecommends Reddit is TBH the one of the last sacral spaces where people take things strictly. Like the content and advice from there are gold but very hard to not be deleted.
Rohan Chaubey
Launching soon!
@rohanrecommends @busmark_w_nika True. As a mod, I delete 1K spam posts monthly xD
Lucas Zen
@rohanrecommends Yes, as long as my posts on it are real, genuine and don't advertise, they will get a lot of views, but unfortunately, I was wrongly judged by reddit as a marketing account and banned me, and I appealed many times, very aggrieved.
Per Clingweld
@rohanrecommends Very interesting! You might see a post from me coming up in about a week's time then. Reddit is still a mysterious place for me. Ps. I hope you have some good GenAI-tools these days to help with the moderation. How on earth would you otherwise have time to do anything else than skim through posts and comments? :P
Tasos V
I use Linkedin & Product Hunt. However, Im going to try a new approach tomorrow for my launch. Leave it fully organic. I just wanna see what will happen.
Nika
@cryptosymposium this is a good experimental thing – can we expect caste study? :)
Tasos V
@busmark_w_nika maybe! Well, case study sounds fancy and very well written, i can promise a detailed post lol
Razvan
@cryptosymposium have you tried influencer marketing?
Stephen Dooley

@cryptosymposium hey how did it play out? We launched now and want to know what kind of organic uplift we could maybe expect in the latter US hours

Shivam Singh
Great breakdown! In addition to these, I’ve seen: - Reddit (if done right in relevant subreddits). - IndieHackers, and even Discord communities work well. - Hacker News can be hit-or-miss, but when it works, it really works. - Listing in startup directories as much as you can reallu help in some way, atleat moving the needle from zero - Another underrated strategy is doing collaborations with influencers or communities that align with your audience. BTW, what had been you unconventional channels that worked surprisingly well?
Nika
@whatshivamdo I think that the best are always DMs on LinkedIn. Thank you for reminding Discord :) I almost forgot this one :)
Razvan
@whatshivamdo I think collabs with influencers is so underrated but super powerful… and it’s way way cheaper than traditional ads too
Stephen Dooley

@whatshivamdo how do you go about finding relevant subthreads

Launching soon!
Great list, Nika:) I've experimented with a mix of organic and paid channels for launch promotions. Besides LinkedIn, Twitter, PH, newsletters, and YouTube, here are a few additional ones that have worked well: ✅ Reddit – Targeting relevant subreddits (e.g., r/Entrepreneur, r/SaaS, r/startups) for discussions rather than direct promotion. ✅ Hacker News – Works well for tech-heavy products, especially if you contribute meaningfully before launching. ✅ Indie Hackers – Engaging in conversations and sharing valuable insights before launch can create traction. ✅ Facebook Groups & Discord Communities – Niche communities can be powerful if approached the right way. ✅ Cold Outreach & Partnerships – Personalized outreach to potential users and collaboration with complementary products for cross-promotion. ✅ Quora & Medium – Posting insightful content that subtly leads to the launch. The key is to build relationships before launching so that when the time comes, it doesn’t feel like a cold promotion.
Nika
@hamza_afzal_butt Facebook groups seems to me quite overloaded and dead. Is it worth it? :D
Launching soon!
@busmark_w_nika you have audience there, definetly worth it
Sergei Vorniches

Replies on PH of course :) (and Linkedin)

Vishal

@vorniches I totally agree. I see that you love building prototypes, can you please try out our product Helix, which can build 80% of your prototype in 3min based on text input. We are soon launching on PH, just visit my page and click ‘Try Helix for FREE’!

Nika
@vorniches True, you build community that way as well :)

I've been experimenting with TikTok for promoting launches.

Hadar Sharvit
Ive recently joined BlueSky and It looks kind of promising. engagement rates there are high!
Nika

@hadar933 and do you share things about PH launches there too? :)

Gail Thomas

I've used both LinkedIn and Twitter for launches.


LinkedIn definitely brings in more professional engagement

Razvan
In my opinion joining diverse communities can help a lot. But actually joining the discussion, not trying to promote anything - as that would be immediately deleted and even result in bans. A second best way is to actually do influencer marketing and introduce your product organically. Then the third great way (which is extremely new) is to hire clippers - that will introduce your brand to broad audiences for a fraction of the traditional paid ads. (Think 50X cheaper - or even more)
Nika
@razvanto I haven't heard about clippers. Where do you find those people?
Razvan
@busmark_w_nika UpWork, Telegram, Discord.. There are agencies specializing in this too. For example we have an army of them we use for our own cases . It takes some time but you can also build your own team. And you pay them by the number if views they generate. Basically pay per performance only
Nika

@razvantoCan you share the website where you hire? I would like to know more :)

Ksawery

I also need to know the answer! I'm currently launching my app and from what I see Twitter works the best 🚀

Tejs Shah

yeah reddit is best


Giang Thuỳ Trang
Hi!!! I've tried a lot of channels to inform about my launch. However, it didn't create much impact. I'm still looking for the right ways to utilize each channels :(
Nika
@gttrang2908 IMO, it is about building a strong community :)
Nao Yukawa

+1 for Reddit