In evaluating the potential of an idea or product, I prioritize its ability to solve a real and significant problem for its target audience. Additionally, I assess the scalability and sustainability of the solution to ensure it can adapt and grow over time.

If you have a following on social media you can ask the right questions to see people’s pain points

Definitely rely on what your users/customers are saying by collecting their feedback proactively - via surveys and in other ways. Then you can validate if your ideas or hypotheses are worth to be explored further. :)

I ask myself "would you use it and would you see this as something useful/helpful in your day-to-day life?"