You can only pick 1 from below, and nothing else.
1. giving great experience to your customers
2. getting more people to engage
3. looking cool among competitors
And, why so?
Should be number 1, cause if we don't give great experience to our customers, we will not have long time engagement, and so looking cool will not have good added value.
I belive all the 3 options are not mutually exclusive, at least not completely.
You build great experience for the customers, then will stay and engage, which will solve for option 2, to an extent with the right mix of marketing. You have 1 and 2, then you will be looking cool among competitors. However, at the end of the day, it really doest matter if we you are looking cool among the competitors or not, as long as your hitting your business goals and targets. Ferrari was the coolest among all its competitors, its the dream car of almost every enthusiast on the planet, but was on the verge of bankruptcy till it was acquired by Fiat.
So my answer to this question is, Im obsessed with giving a minimum lovable experience (MLP) to the customers which will bring in more user to stick to the product.
@vertikanigam cannot agree more.
Good marketing strategy might get great traffic, but the traffic only stays if you have a product that has product market fit, which does not mean just having good features, rather, its something that users can understand without any prior experience with same or similar kind of product.
Retention is way more important than new user acquisition.
I obsess over giving a great experience to customers because happy customers are like the always-on WiFi in a coffee shop – essential for business survival.
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