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Jamayal Tanweer

What does a good creative brief entail?

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If you were to break down the structure of a good creative brief, what do you think the components would be? If there were a service that could make this process more collaborative between a client and a creative, what do you think would be the most important question(s) that each side should ask the other?

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Interested to know if there is a product which does this. Would love to use if there is any.
Patrick Cook
A solid creative brief needs clear objectives, audience insights, brand positioning, and key messages. Also, don't forget the practical stuff - timeline, deliverables, and budget. The brief isn't just a roadmap, it's a tool to align everyone on what success looks like. So, clarity is king.
Olumide Olaseni
I think one of the best things a client can do for a creative is to have a clear brief in order to help narrow the scope of the project.. I'll highlight a few. * Brand story * Brand Positioning * Unique Value Proposition, Vision, and Mission * Basic details (tagline, address, and useful details) * Timeline * Budget