Understand Your Audience:
Identify who your target audience is and what their pain points might be.
Determine what features or aspects of the product they'd find most valuable.
Plan Your Content:
Script: Write a concise and engaging script that focuses on the product's main benefits, features, and how it solves a particular problem.
Storyboard: Create a visual roadmap of your video, including shots, animations, and transitions.
I like the Loom/Quicktime approach because it's quick. But I'd also recommend editing it, because most people will drop off quickly if it's not snappy or engaging
Skylead