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What is your best growth channel?
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@hey_its_kas I agree BUT not the best one for early stage strategy!
I would recommend investing on personal branding on SM
@olena_bomko top of the funnel content to begin with! :) and then niche it down.
@sam_duc I agree :) and well, probably some ads/community marketing to gain some traction
I'd say emails because all the social media channels you are renting out the space that is given by the social media and you can get banned anytime especially in today's era where everybody has a problem with something you say
But if you get them in an email list and back it up every now and then it is the only traffic you have that you actually own!
@persuasionkid i prefer SMS marketing to email marketing these days, better penetration. I have to ignore a large % of my inbox, but i never miss a text message. ofcourse, not always appropriate - depends on your marketing strategy and audience
@leo_from_london I'm starting to get interested in SMS marketing But I think some people find it offensive when you text them especially as a business. I think Sms is still reserved for intimate communications. So how do you get them to receive your S M S as a business?
@olena_bomko of course you need both I agree with this!
But the ultimate goal is to turn the audience that you rent into an audience that you own. so even if they ban you from social media you will be able to get back to the platform that you own - your own email list
I think in this discussion it would be more useful to specify the type of product and target customers, so that it is clearer which channels work best in which cases.
As an example, I can describe our Skinive.com (Skin Health AI screening service):
- Skinive Consumer app (B2C) - Google Ads is the fastest way to get new users
- Skinive for professionals (B2B2C/B2B): SEO/Linkedin
SEO has a slow start, but provides a continuous amount of leads to hit your site. But you have to target the right audience with good content.
Dependent on your audience (more B2B) I had good experience with shared posts on Linkedin. The content was on my site, as I want to build up a direct connection (newsletter) to the potential customer. Linked work only for a limited amount of time, as they move down the time line and get lost. Sometimes it's worth to repost - even if you have updated the content.
I try to hit different channels and find out, which one is worth the effort for the specific product. Sharing content from your site is a good way to try different channels (social media, ads, ...).
@leo_from_london This started long ago - old man :). I wrote content on my blog which got good reputation in Google and was ranked well. People were asking for backlinks and bought me even books from my Amazon wishlist for the content (mostly tutorials for tech people).
The one thing I saw quit early was the amount of continuous traffic my site got for years for the good content, which was even linked by other people.
Later people asked mit to build websites for them and I tried to get the content right (before 2000). I tried to create valuable content instead of just technical optimization like %x of keywords, etc. Dependent on the target audience it worked or not.
The other things are more research, where to find your audience and how to reach/attract them the best way. It may work or not. You have to try it (not only once).
One thing I recently improved on is:
1. Write a tutorial how to do something or improve on something.
2. Find a very good question to share your content like: Are you using this technique and what is your experience results?
3. Share the tutorial with an engaging question (2.) on social media, Groups (Linkedin, Reddit, ...) and ask for feedback from users.
This increased the engagement, reputation, number of views and email subscriptions, as the content was valuable for the reader and the question on the shared post asked people for their experience/feedback. It's hard to compare the different posts/questions in numbers. But the results were far better except just sharing the content with a link and a short summary of the content without any engaging question.
You can even improve the content based on feedback and repost it with an other question or hint, what you have improved and why. This worked well and search engine like updated pages too.
It can vary greatly based on factors such as your customer segment, target audience, and your specific goals. It's all about finding the right strategy that aligns with your intentions. 🚀
Word of mouth! It worked great on my previous startup and we're seeing good early signs on AskMore.ai (although we're super small so it's not very significant).
I'd say SEO, especially when you're starting out in a completely new country/field. Combine it with tools for keyword research, and you're all set (well, not all set... but that's already cool for a start)
Lakera